I remember the first time I faced with Search Engine Optimization, at that time back in early 2001 even the term itself wasn’t well known and basically SEO didn’t exist. Website owners had heard of meta tags and they thought that stuffing meta tags and a website page with keywords was enough to achieve groundbreaking results in terms of ranking on Google, Yahoo, AOL, MSN, AltaVista ( I hope people are still familiar with this pre dinosaur age Search Engine).
Well it’s sad but still true that there are some website owners who are up till now think of SEO as a process of stuffing a website page with keywords or worse - consider SEO either a hoax or simply time wasting practice.
But today the reality is almost screaming about the fact that well professional, based on practice, which Google and Yahoo suggest to follow, Search Engine Optimization is what almost any, except well known brands, site needs. Of course banner ads and email marketing do still exist and perhaps won’t disappear any time soon but these two promotional channels simply can not compete with Search Engines in terms of ROI and bringing quality traffic to a site.
This statement was true several years ago and as time goes by it becomes more and more correct and crucial. And now consider this fact - the Internet grows constantly and it means that more and more businesses go online and therefore they bring more and more competitiveness on a market.
Having your site optimized for Search Engines to get traffic does not mean that you suppose to stress on topics of your site that corresponde to highly competitive keywords. Quite frankly - you, as an owner of a brand new site, do not have much of chances to compete with other sites on the same highly competitive keywords. Your job is just like with a regular marketing - find a competitive, winning feature, that makes your product or service unique and use this feature full potential. And it’s always good to repeat old Apple Inc. slogan - ‘Think different!’
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