Recently I was watching one of the Matt Cutts videos on the Google Webmaster Channel and once again heard from him the idea - that is the best thing a webmaster can do for his site to get high traffic is to build a good content, make it useful for visitors. Well, I totally agree with this idea, but as always there is BUT.
This is like telling to any offline company owner to just make good products and people will buy it for sure and leave a huge competition off the equation. And it's tremendously true for online businesses. You can not come up with next FaceBook or Twitter any given day and expect visitors will flood your site within weeks.
There are niches on online market where a competition so high, so there is literally no way to make your product or service being stand out of a crowd. I know that 'never say never' but at this point it seems like everybody around you have tried every tiny marketing idea to promote their site and so either you leave the field or....put a Black SEO Hat on...
I realize that Matt will never admit publicly that 'just make a good product' is not a silver bullet to make your online business successful one. As well as it is physically impossible to come up with the best 10 sites for any given query, because it's very subjective thing - what is better and what is worse. I know there is a thing as customization of your search results and even Google SearchWiki but I don't think it works efficiently enough at this point. And so we keep fighting for this spot on top 10 or at least top 20, but it's easier to come up with next 'Yesterday' written by Paul and John and hit the Top 10 in a chart then get a high ranking by some highly competitive keywords and get into Google Top 10 Search Results page.
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